Dances With Auctioneers

One of the better investments in the past 16 years could turn out to be a 1978 yearbook from Cal State Fullerton.

A Hollywood memorabilia auction scheduled next Saturday by Corona-based Odyssey Auctions at the Hollywood Roosevelt Hotel includes a yearbook being offered for an estimated $400 to $500.

Why? According to the catalogue, the yearbook features "a young Kevin Costner's portrait (with) his other classmates."

The catalogue calls the yearbook a "highly desirable collection from one of today's hottest and most private actors."

Needless to say, university officials are a bit surprised that the yearbook--which they say probably sold originally for no more than $30--might fetch that much.

Mary Boggs, assistant alumni director, says the university's 1992 yearbook might prove a better bargain.

She says that version of the college's yearbook includes a batch of pictures of the actor--who next stars in the upcoming film "Wyatt Earp"--taken when he paid a visit to his alma mater.

Not Off and Running Yet

Hollywood Park last week gambled that it will get a license to operate a card club casino by disclosing it will begin building what the race track boasts will be the nation's biggest neon sign.

The 30-foot red sign, which will read "Casino," is only 15 feet shorter than the famous "HOLLYWOOD" sign.

So what do state officials--who are still doing background checks on the club's prospective operators--think about putting up the sign at this point?

Debbie Wiley, manager for the California attorney general's gaming registration unit, said that it's OK with her, "just as long as it doesn't say 'Open' on it."

Not Scoring So Well

Just in the bookstores is the paperback version of the management book "MBA" by Boston Celtics President Red Auerbach.

The book, whose title abbreviation stands for "Management by Auerbach," notes that it includes tips "from the leader of one of America's most successful organizations."

A look at the most recent public documents filed by the Boston Celtics Limited Partnership shows that the club's success has been mixed lately.

Among the things revealed in a management discussion and analysis for the six months ended Dec. 31:

* Revenue from ticket sales fell $28,000 from a year earlier.

* Television and radio broadcast revenue fell $752,000, or 4%, from a year earlier.

* On the positive side of things, expenses fell $769,000 due to the retirement of highly paid forward Kevin McHale.

Briefly . . .

More auction: Marilyn Monroe's final divorce decree from baseball star Joe DiMaggio is being auctioned for $1,500 to $2,000. . . . A program for an electronic banking conference this month aboard the Queen Mary, rocked by uncertainty off and on for the past few years, reads "sail into smooth seas." . . . A company that bolts homes to their foundations asks in ads how safe your home is "on a scale of 1 to 7.4."

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