Mexico’s Loss a Winner in Univision Ratings

Channel 34’s Univision coverage of Norway’s 1-0 victory over Mexico on Sunday drew an impressive Los Angeles Nielsen rating of 6.1 in all television households and a 33.1 in Latino households.

The 1-1 tie between the United States and Switzerland on Saturday got a 15.9 in Latino households and a 3.0 in all households on Channel 34. It got an L.A. rating of 6.5 on ABC, giving it a combined L.A. rating of 9.5.

ABC’s U.S.-Switzerland coverage, which got a 5.8 national rating, drew the highest ratings in Atlanta, 7.7; Boston, 7.5; Orlando, 7.3; Seattle, 7.2, and New York, 7.1.

Channel 34’s L.A. ratings for other games: Germany-Bolivia, 3.4; Spain-South Korea, 4.1; Italy-Ireland, 2.7; Colombia-Romania, 3.8; Belgium-Morocco, 3.6, and Cameroon-Sweden, 3.2.

Each rating point represents 1% of the total number of households. There are 5,006,300 television households in the L.A. market, so each rating point represents about 50,000 homes.

There are 94,200,000 television homes nationally, meaning each national rating point represents 942,000 homes.

ESPN ratings were not available Monday except for Friday’s games. The Germany-Bolivia opener on ESPN got a 2.2 and was seen in 1.39 million homes. ESPN reaches 63.1 million homes.

The 1990 World Cup opener on TNT got only a .6.

The Spain-South Korea game Friday on ESPN2 got a 1.2 rating and was seen in 170,000 homes, about four times more than usually are tuned to ESPN2 at that time. ESPN2 reaches 14.2 million homes.