WORLD CUP USA ’94 / THE FIRST ROUND : Spotlight : BUSINESS IS BOOMING

Helene Elliott was with the Los Angeles Times’ Sports department from 1989 to 2024, first as a staff writer and then, starting in 2006, as a columnist. She became the first female journalist to be honored with a plaque in the Hall of Fame of a major professional sport as the 2005 winner of the Hockey Hall of Fame’s Elmer Ferguson Award, awarded to writers “who have brought honor to journalism and to hockey.” A native of Brooklyn, N.Y., and graduate of Northwestern University’s Medill School of Journalism, she has covered 18 Olympics.