ADVERTISING
From Times Staff and Wire Reports
McDonald’s Replaces Latino Agency: McDonald’s Corp. said it named del Rivero, Messianu Advertising, a unit of Omnicom Group Inc.’s DDB Needham Worldwide, as its Latino advertising agency. McDonald’s dropped its previous Latino agency, Castor Advertising in New York. Del Rivero, based in Coral Gables, Fla., has annual billings estimated at about $25 million and will handle all of the fast-food giant’s national Latino marketing and creative work.
