ANALYSIS : Olympic Track Not Right on Schedule

With the 1996 Summer Olympics still nearly two years away, it is curious that the schedules for competition in all sports but the flagship event, track and field, have been approved.

“Somebody had to be last, I guess,” said Amadeo Francis of Puerto Rico, a member of track’s international federation committee in charge of scheduling.

If only it were that simple.

Although International Amateur Athletic Federation and Olympic organizers say the process takes time, it might also turn out that it takes money.

In the behind-the-scenes deal-making that often dictates Olympic movements, it appears that IAAF President Primo Nebiolo of Italy is using the Atlanta Games’ track schedule as a pawn to bring in more money for his group and to boost the lagging popularity of his sport in the United States.

Although the IAAF Council must approve the track schedule, Nebiolo has the final say.

By delaying approval of the schedule until he gets a satisfactory deal, Nebiolo hopes to get more money for IAAF coffers, more television coverage and promotion from NBC and, presumably, rejuvenation of U.S. track interest.

According to Sports Intern, a German publication, Nebiolo wants the Atlanta Committee of the Olympic Games (ACOG) to pay more for a proposed expanded schedule. ACOG is considering holding track and field events over nine or 10 days, an increase from the eight-day program used in previous Olympics.

The publication reported that an extra day of track competition would yield at least $2.5 million extra in ticket sales.

Nebiolo is arguing that NBC, which has the U.S. television rights to the Games, will benefit from the increased track program and, thus, should pay more for coverage of the 1995 World Championships in Sweden and guarantee coverage of the 1997 championships in Mexico City. He also wants the network to better promote its track telecasts.

“It just cannot be that the 1995 World Championships are only worth very little, when one year later the Olympic track and field events are a big hit with the same program and same athletes,” one IAAF Council member told Sport Intern.

That Nebiolo would work to renew track interest in the United States indicates the IAAF’s lack of confidence in USA Track & Field, the sport’s national governing body.

The IAAF has long been concerned about USA track’s ineffectiveness against the decline of the sport in a nation that produces some of the world’s best athletes, but barely acknowledges it.

Nebiolo sees the Atlanta Games as an opportunity to market the sport here. The fallout could be the downfall of longtime USA track leader Ollan Cassell, who has a cool relationship with Nebiolo.

“It’s sad that the state of track and field as a sport has fallen so low in the United States that the IAAF has to target us as a developing nation in terms of trying to build popularity and interest,” said Craig Masback, a former Olympic runner and television commentator.

Although not formally positioned to challenge Cassell, USA track’s executive director, Masback is being mentioned as a possible replacement if Nebiolo is successful in upsetting the balance of power.

Such rumblings occur periodically in track, upon which Cassell has held a firm grip for two decades.

But if Nebiolo is behind the campaign, a coup might have a chance.

“We would like to work with the U.S. federation,” Nebiolo said last August in Paris. “We have offered our assistance many times, but they have never responded.”

Cassell said USA track has long welcomed outside assistance.

“But it has to be in coordination here with what we’re doing,” he said from his Indianapolis office.

Cassell said USA track has planned some programs for the next two years that will coincide with the Olympics.

He is well aware of IAAF efforts to undermine his leadership. But he said he is not concerned about the recent developments.

After all, IAAF involvement in the United States is not unprecedented. When the New York Games were about to fold, IAAF money helped keep them afloat.

Still, if Nebiolo’s manipulations are successful, it would not be the first time.

He used the track schedule for the Seoul Olympics to get $20 million from Korean organizers, who were afraid that their $500-million American television contract would be sabotaged if they did not meet the IAAF president’s demands, according to the book, “Dishonored Games,” by Vyv Simson and Andrew Jennings.

An Atlanta organizer characterized the Seoul situation as tantamount to blackmail, but declined to comment on whether it was happening again with the ’96 Olympics.

“There are always things going on (with) the people at the top of the Olympic family,” an IAAF official told The Times.

If Nebiolo does not get his way with NBC, he might threaten to hold the finals during Europe’s prime time. That would put them in the heat of the Georgia afternoon, prime time for neither the athletes nor the TV-viewing public in the United States.

IAAF officials have denied they would request afternoon finals.

In the meantime, Francis said his three-member delegation hopes to have a proposal before the IAAF Council when it meets Nov. 29 in Barcelona.

ACOG has made 19 revisions of the track schedule since January, and David Maggard, director of competitions, is satisfied with it.

Preliminary and a few final events are scheduled for morning sessions, from 9 a.m. to noon. Most of the finals will be held in the evening, from 7:30 to 10 p.m.

If Nebiolo approves.

“Right now, we’re not just fighting here in the United States for track and field, but worldwide,” Cassell said.

“It’s in our best interest to do what is best for us. If we can use (the schedule) some way to get NBC to give (us) more coverage and it fits within the regulations of the IOC and ACOG, then I see nothing wrong with it.”