Right Start to Sell Items Through CD-ROM Disks

The Right Start Inc., a Westlake Village-based retailer of children’s merchandise, said its products will be among the wares catalogued on computer CD-ROM disks to be distributed across the country next month by a multimedia shopping service.

Customers who receive the disks will be able to view digital images of the company’s merchandise on their personal computers. Images of merchandise from other mail-order companies will also be included on the disks. Orders can be placed by calling a toll-free telephone number, the company said.

Stan Fridstein, president of The Right Start, would not say how many CD-ROM disks will be mailed, but said that 27,000 were sent out in a test of the marketing strategy earlier this year, and that the company was pleased with the response. “Our real objective is to learn how to merchandise in an electronic medium,” he said.

Fridstein also said the company hopes that within a year its electronic catalogue will be available to subscribers of computer on-line services.