OTHER NEWS - Dec. 16, 1994
From Times Staff and Wire Reports
Vons Names New Advertising Agency: The Arcadia-based grocery chain, as part of an effort to change its image to attract price-conscious consumers, named Dailey & Associates of Los Angeles, a unit of Interpublic Group, to handle advertising for its Vons, Pavilions and Expo units. The account was formerly handled by DDB Needham of Los Angeles. Billings for it are estimated to be between $15 million and $20 million.
