Sleep Safe: A Costa Mesa maker of security systems has found a novel way to increase its visibility while giving hotel guests more peace of mind.
Computerized Security Systems, which bills itself as the world's leading supplier of electronic security door locks for the lodging industry, has handed out more than 40,000 tent-shaped cards that hotel managers can put in rooms to inform guests about safety tips.
The company also gives hotels a gold sticker to put in their front windows to let travelers know that their rooms are equipped with the company's electronic security systems.
Called the Sleep Easy program, it is being backed by advertising in in-flight magazines and a toll-free telephone number that travelers can call to find out which hotels in any city are equipped with Computerized Security Systems units.
"Demand for the travel safety tips tent cards and the gold Sleep Easy stickers has been remarkable," said Henry F. (Phil) Wilder, the company's marketing director.