MARKETING

Maurice Saatchi Sues for Breach of Contract: Maurice Saatchi sued Saatchi & Saatchi Co., claiming it broke his contract when it fired him as chairman last month. Maurice’s action, the latest chapter in an acrimonious battle between the Saatchi brothers and the group they built, came in response to suits it served on him last week. Saatchi & Saatchi, desperate to gain the upper hand despite Maurice’s high-profile public relations offensive, said earlier it planned more suits yet and trashed a proposal by co-founder Charles Saatchi that the group should be split up and Maurice put in charge of one separate network. A spokesman for the London-based firm said the proposal by Charles to spin off the Worldwide network under Maurice’s leadership was a non-starter, even though Maurice’s camp said it had won the backing of the group’s financial advisers S.G. Warburg.