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Maurice Saatchi Teams With French Ad Agency: Saatchi’s fledgling firm said this week that it is going international via an alliance with Publicis, to give the company the reach to attract major global clients. The team will start the venture by working to win the British Airways account, a longtime client of Saatchi & Saatchi that put its account up for review when Maurice Saatchi left that agency in a high-profile dispute earlier this year. At the moment, the New Saatchi Agency has just 30 employees, three clients and a makeshift office in London. Publicis, founded in 1926, has a close partnership with U.S. agency True North that has helped it reach seventh place in the worldwide communications league. Major Publicis clients include Renault, Shell, Coca-Cola and Nestle.