Advertisement

CONSUMER NEWS

Share
<i> Times Staff and Wire Reports</i>

Breweries Won’t Pitch Beers Based on Kick: Following a Supreme Court ruling allowing labels to disclose the strength of the brew, the nation’s leading breweries pledged not to use alcoholic content as a marketing tool. The court’s unanimous decision that listing alcoholic content was a right of free speech was a victory for Golden, Colo.-based Coors Brewing Co., which in 1987 challenged the longstanding government law that kept beer makers from extolling the alcoholic strength of their products. Coors Chief Executive Peter Coors called the ruling “a victory for American consumers, common sense and free speech.”

Advertisement