REAL ESTATE : Century 21 Begins ‘Lean on Me’ Television Advertising Campaign
Compiled by Debora Vrana, Times staff writer
Century 21 Real Estate Corp. in Irvine has embarked on a new television advertising campaign featuring a soulful rendition of the Bill Withers song, “Lean on Me,” sung in the ad by Michael McDonald, formerly of the Doobie Brothers.
“ ‘Lean on Me’ will help us convey the message that clients can lean on us for all of their long-term real estate needs,” said David Alpert, director of advertising for Century 21 Real Estate Corp.
As part of the campaign, Century 21 will run television commercials targeting working women. The ads depict women on the job accompanied by narration that states, “You’re smart. And capable. People lean on you to get things done. But what about when you’re selling your home--who do you lean on?”
