RETAILING

Home-Viewing Hits: Do the titles “Poison Ivy,” “Dark Tide,” “Secret Games” and “Geronimo” mean anything to you?

They belong to films that did poorly while in the theaters but have proved to be winners when it comes to home-viewing.

The four movies are among the most popular video titles being rented, according to Santa Ana-based Video Store Magazine, a trade publication.

“The universal assumption is that consumers choose blockbuster titles over all others,” according to Don Rosenberg, publisher of the magazine. “However, the research indicates that movies on video which have had little or no exposure in theatrical releases rent well and can return a significant profit to the video retailer.”