Pepsi to ‘Shake’ Up Market: Food and...
<i> Times Wire Services</i>
Pepsi to ‘Shake’ Up Market: Food and soft drink giant PepsiCo Inc., declaring milk “the last underdeveloped beverage frontier,” said its Pepsi-Cola Co. unit has begun test-marketing its first dairy drink, a low-fat milkshake.
Pepsi, best known for its cola products, said its new Smooth Moos Smoothies milk shake, which will be aimed at the teen-age market, has been introduced in Texas and Oklahoma.
