Cancellation Rate High for On-Line Services: Computer users frequently cancel their subscriptions and do not appear to be loyal to any single on-line service, a study has found. The study also said many users simply sign up for the free monthlong trials offered by the major on-line services and then cancel, in a practice known as churning. The study, based on interviews with 10,000 on-line users at homes across the United States, was released by Inteco Corp., a Norwalk, Conn.-based technology research firm. Based on research completed in August, more than 6.2 million personal computer users have tried and canceled subscriptions to the leading services: America Online, Prodigy, CompuServe, Genie and Delphi, the study found. The research said nearly 5.6 million households were subscribing to at least one service in August.
Times Staff and Wire Reports
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