KFC Diversifies: KFC International Inc. is undergoing...
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KFC Diversifies: KFC International Inc. is undergoing a virtual face-lift by adding chicken-based pot pies, burritos, gumbo soup and salads to its more famous menu of fried chicken. “We’re getting out of the fast-food mind-set,” said David C. Novak, chief executive of KFC North America. The restaurant chain is revamping its chicken business to compete with Boston Market and others in the fast-growing industry of providing meals to be eaten at home. And to compete with home delivery by pizza and Chinese restaurants, KFC is expanding its delivery services, which are now offered in 300 stores.
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