TECHNOLOGY - Feb. 6, 1996

Apple Cuts Prices: The Cupertino, Calif.-based computer company, anxious to regain lost market share and reduce its inventory, cut prices on its newest personal computers by as much as 11%. Apple Computer Inc. also said it will give rebates up to $500 to customers buying a monitor, printer and Macintosh computer together. Apple’s market share slipped to 7.8% in 1995 from 8.3% a year earlier, according to Dataquest Inc., a technology research firm. That left Apple with a large inventory of Macintoshes that it expected to sell during the holiday season. The loss of market share puts new pressure on the company. On Friday, Apple announced it had fired Chief Executive Michael Spindler and was hiring Gilbert F. Amelio, formerly chief executive of National Semiconductor Corp., to take his place.