Coors Reformulates Beer: Adolph Coors Co. is...

Coors Reformulates Beer: Adolph Coors Co. is rolling out a reformulated, repackaged “Original Coors,” taking aim at a new flagship Miller beer from Philip Morris Cos. and at Anheuser-Busch Cos.’ Budweiser, the No. 1 U.S. beer. Golden, Colo.-based Coors, the country’s third-biggest brewer, said it added fresh graphics and improved the taste of the 123-year-old brand. The move will be accompanied by TV, radio and billboard advertising.