Some Coke Cans to Get Hourglass Figure:...

Some Coke Cans to Get Hourglass Figure: Hoping to build on the boost it got from bringing back its distinctive hourglass bottle two years ago, Coca-Cola Co. plans to test-market a contoured can. The can has sides that curve slightly inward, subtly resembling the Coke bottle. A steel version was a hit during tests in Germany, said Roberto C. Goizueta, Coca-Cola chairman and chief executive. But the company is less sure an aluminum version will stand up to the pressures of the production line, hold carbonation and stack on delivery trucks and grocery shelves. A plastic version of the hourglass Coke bottle, brought out in 1994, has been credited with helping Coke widen its lead in the $50-billion soft drink market.