COMPANY TOWN ANNEX

Viewers Enjoy TV Ads, Poll Finds: But what Americans like even more, says a new opinion poll, is the ability to click them into oblivion, according to the survey conducted by market research firm Louis Harris & Associates. Americans say commercials are “often enjoyable,” by a margin of 57% to 42%. But seven out of 10 people say they often turn the volume down or switch channels to avoid them, and an overwhelming majority are annoyed by the clutter of TV ads. Madison Avenue lives in fear of the “clickers” who nix their ads, but Harris Chief Executive Humphrey Taylor said the remote control might actually be the ad industry’s best friend. “There’s no question that the ability to zap commercials has made them more enjoyable and improved the way people feel about them,” Taylor said.