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Catching the Web’s Next Sound Wave

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Macromedia Inc., a developer of software tools for creating multimedia programs, has enjoyed a big boost from the success of its Shockwave software, which has quickly become the standard for bringing lively animations to the Internet’s World Wide web. Now it hopes to extend that franchise with an audio feature that will enable Web surfers to click on a button and hear high-quality sound.

Establishing Shockwave audio may not be easy, because the product encroaches on territory that has long been staked out by Progressive Networks’ Real Adio.

So far it seems to be a friendly contest. The companies say they’re focused on different markets: Real-Audio is designed for live sound whereas Shockwave can handle only prerecorded audio.

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“We can play a Rolling Stones concert live and have 5,000 people listening,” said Progressive Networks General Manager Martin Dunsmuir. “That’s not something they can do.”

But real audio requires a dedicated computer with a live concert setup costing as much as $100,000. Macromedia Director, which is used to make CD-ROMs and Web sites and now incorporates the tools needed to create Shockwave animations and sounds, sells for $999. (In both cases, the “player” that Web surfers need to use the features is free.)

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Site suggestions can be sent to cutting.edge@latimes.com

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