A Blank Look
Associated Press
TOKYO —
Much of the Sankei newspaper was blank Wednesday afternoon--and not by accident.
Space usually devoted to ads was left open, save for tiny print listing advertisers’ names. The newspaper left space usually devoted to advertisements blank in the hope that readers would think about the importance of ads.
Sankei, Japan’s fourth-largest daily, published the blank spots only in its slimmer afternoon edition. Advertisers picked up the cost.
Start your day right
Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week.
You may occasionally receive promotional content from the Los Angeles Times.
