Nike Inc. Hitches a Ride with GT Bicycles
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GT Bicycles and Nike Inc. are joining forces.
Nike will be an official sponsor of the Santa Ana-based bike manufacturer’s bicycle racing teams in 1997. As part of the deal, GT’s racers will be wearing Nike shoes when they pedal. GT’s racing stable will include nearly 60 athletes next year, including nine mountain bike racers, 32 BMX racers and 16 freestyle performers.
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Greg Johnson covers retail businesses and restaurants for The Times. He can be reached at (714) 966-5950 and at greg.johnson@latimes.com
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