‘Space Jam’ Toys Expected to Be Slam-Dunk

Playmates Toys Inc. anticipates that its $50-million retail shipment of “Space Jam” action figures will sell out by month’s end. The action figures are riding on the considerable coattails of the movie’s stars, including basketball hero Michael Jordan and Looney Tunes characters like Bugs Bunny, Elmer Fudd and Sylvester.

The Costa Mesa-based company will ship a new generation of “Space Jam” toys to retail shelves in 1997. It also has marketed “Teenage Mutant Ninja Turtles” and “Star Trek” action figures.

Greg Johnson covers retail businesses and restaurants for The Times. He can be reached at (714) 966-5950 and at greg.johnson@latimes.com.