Carl’s Jr. Campaign a Tasteless Spectacle

It is no real surprise that Carl’s Jr. is reinstating the Dennis Rodman commercials (“Carl’s Jr. Ads Back in Action as Rodman Returns to Game,” Feb. 8).

Their commercials, featuring drooling Neanderthals slobbering their food, have to rank as one of the most disgusting, unappetizing and nauseating advertising campaigns in history.

CKE’s gleeful proclamations of increased sales merely illustrate that the dumbing-down of America is in full operation.

The fact that a distinguished gentleman such as Carl Karcher is involved in such a tasteless spectacle only increases the sadness.

LEE JOCKERS

Los Angeles