Graphix Zone Names Hirschhorn New CEO

Graphix Zone, which publishes entertainment computer software, said Tuesday that it has hired David Hirschhorn, a mergers and acquisitions advisor, as the company’s new chief executive officer and co-chairman.

Hirschhorn replaces Ron Posner, who joined Graphix Zone last year and has attempted to rebuild the Irvine-based company through mergers with other multimedia firms. Posner, an industry veteran, will remain with Graphix Zone as co-chairman.

Hirschhorn was formerly managing director in the corporate finance group of the investment banking firm Cruttenden, Roth. He specialized in entertainment and media transactions.

The company also named Robert Shishino as vice president and chief financial officer. Shishino was formerly director of business administration for Nextel Communications Inc. Graphix Zone is best known for publishing CD-ROMs featuring performers such as Willie Nelson and Bob Dylan.