Taco Bell Names New Ad Agency

TBWA International Network has replaced Bozell Worldwide as the agency of record for Taco Bell Corp.'s $200-million advertising account.

TBWA was selected because of its "strategic expertise and creative capabilities," said Peter Waller, Taco Bell's senior vice president for marketing.

Bozell will continue to handle Irvine-based Taco Bell's strategic media and field marketing work, Waller said.


Greg Johnson covers retail businesses and restaurants for The Times. He can be reached at (714) 966-5950 and at greg.johnson@latimes.com.

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