Taco Bell Names New Ad Agency


TBWA International Network has replaced Bozell Worldwide as the agency of record for Taco Bell Corp.’s $200-million advertising account.

TBWA was selected because of its “strategic expertise and creative capabilities,” said Peter Waller, Taco Bell’s senior vice president for marketing.

Bozell will continue to handle Irvine-based Taco Bell’s strategic media and field marketing work, Waller said.



Greg Johnson covers retail businesses and restaurants for The Times. He can be reached at (714) 966-5950 and at