Ad Ratings
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Burger King won the prime-time advertising sweepstakes in Los Angeles during the week of Nov. 17, airing 53 commercials for a total of 421.1 rating points. It edged out Nissan, which ran 59 ads for its redesigned Altima but attracted fewer viewers. Look for another ad blitz from Burger King, which is pushing its new french fries. The top 10 prime-time advertisers on network TV for the period:
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Brand Household ratings* Ads shown Burger King 421.1 53 Nissan Altima 343.9 59 Isuzu Rodeo 307.4 39 Blockbuster 284.9 44 Ford Dealer Assn. 274.9 52 Sears, Roebuck & Co. 247.0 25 Domino’s Pizza 233.4 29 Kmart 230.1 45 Wendy’s 221.7 30 Montgomery Ward 214.4 41
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Source: Nielsen Media Research Monitor-Plus service
* Each rating point represents 50,092 TV homes.
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