Women Sell Men’s Mags, Hef Agrees
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Reflecting on “The Proof of Men’s Ever-Restless Natures” in the June 19 issue of Life & Style, one wonders how Paul Colford can offer an authoritative “Men’s Mag Scorecard” that fails to include the largest-selling, most influential men’s magazine on the market?
At the conclusion of his “Ink” column, he writes, “The question remains: What do men really want?”
“Women,” said [GQ Editor in Chief Arthur] Cooper.
Actually, that thought had occurred to me in 1953.
HUGH M. HEFNER
Editor in chief
Playboy magazine
