Women Sell Men’s Mags, Hef Agrees

Reflecting on “The Proof of Men’s Ever-Restless Natures” in the June 19 issue of Life & Style, one wonders how Paul Colford can offer an authoritative “Men’s Mag Scorecard” that fails to include the largest-selling, most influential men’s magazine on the market?

At the conclusion of his “Ink” column, he writes, “The question remains: What do men really want?”

“Women,” said [GQ Editor in Chief Arthur] Cooper.

Actually, that thought had occurred to me in 1953.

HUGH M. HEFNER

Editor in chief

Playboy magazine