AD RATINGS
Visa International ran 106 commercials during sports programming on network and cable television during the week of Sept. 8-14, garnering 141 ratings points. It edged out Nike to become the largest sports advertiser that week.
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Brand Household rating* Total ads Visa (credit cards) 141.0 106 Nike Air (footwear) 133.8 105 Coors Light (beer) 128.0 56 Burger King (fast food) 121.5 92 Miller Lite (beer) 118.2 48 MCI (telephone services) 108.5 137 Budweiser (beer) 101.9 46 Coca-Cola Classic (soft drinks) 89.9 38 Domino’s (pizza) 86.9 61 Ford (F Series trucks) 69.1 12
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* Each rating point represents 980,000 TV homes.
Source: Nielsen Media Research’s Monitor-Plus service
