Ad Ratings

McDonald’s restaurants ran 25 television commercials on Saturday morning network broadcasts on Sept. 20, garnering 47.5 rating points and making it the biggest advertiser in that time period. Nestle Magic Candy, a big Saturday morning advertiser, won’t be back. The candy, which had a toy inside, was withdrawn from the market amid concerns that it might be a choking hazard.

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Product Household rating* Total ads McDonald’s restaurants 47.5 25 Tantrum radio-controlled vehicle 33.9 17 Burger King restaurants 26.3 20 Nestle Magic Candy 20.8 10 Post Waffle Crisp cereal 20.0 12 Disney’s “Anastasia” 18.7 8 Quaker Oats’ Cap’n Crunch cereal 18.3 13 Mattel’s Barbie 17.1 11 Galoob Micro-Machine play sets 16.0 11 Galoob Micro-Machine vehicles 15.6 9

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* Each rating point represents 980,000 TV homes

Source: Nielsen Media Research, Monitor-Plus Service