Publishers’ Blitz

Publishers Clearing House ran more commercials than any other advertiser on daytime network TV from Sept. 1 through Sept. 7. Top advertisers during the day on network TV in the first week of September:

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Household Ads Rank and advertiser Industry segment rating* shown 1. Publishers Contests, 277.2 71 Clearing House subscriptions 2. Kleenex Huggies Disposable diapers 159.0 48 3. KFC Restaurants 108.2 28 4. K-Y Long-Lasting Feminine lubricant 94.7 20 5. L’Oreal Plenitude Moisturizer 90.7 19 6. Benadryl Allergy/Sinus Headache medicine 89.8 22 7. Pantene Pro-V Hair products 79.7 18 8. Tide Laundry detergent 74.9 24 9. Jet-Dry Sparkle Dishwashing rinse 68.8 18 10. L’Oreal Excellence Hair products 68.4 15

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* Each rating point represents 98,000 TV homes.

Source: Nielsen Media Research’s Monitor-Plus service