In repositioning the troubled Spanish-language network it purchased this week, the new owners of Telemundo Network have named television veteran Peter Tortorici president and chief executive and Latino programmer Nely Galan president of entertainment.
Sony Pictures Entertainment and Liberty Media completed their purchase of the Hialeah, Fla.-based network Wednesday in a deal that gives each of them 50% of the network and minority stakes in the sister Telemundo station group.
Tortorici has been serving as a consultant to Sony since leaving Carsey-Werner Productions earlier this year. Previously, he was president of CBS Entertainment.
Galan has held various jobs in the entertainment field, including stints at Time Warner and News Corp. Most recently he was president and chief executive of Galan Entertainment, a marketing and production firm that launched Fox Latin American Channel and Fox Kids Network in Latin America.
Telemundo has struggled as a distant second to market leader Univision, which has enjoyed the benefits of an alliance with Mexico’s largest producer of programming, Televisa.
Sony will be a major supplier to the network.