One-Stop Shopping for Health Care

In health care, like elsewhere nowadays, customers like one-stop shopping.

Consider how Rockford Industries Inc., the Santa Ana equipment financing company, is collaborating with a seller of medical equipment. The financing company announced that it is working with New York-based Biodex Medical Systems Inc. to offer equipment buyers a chance to shop for equipment and arrange financing at the same time. Larry Hartmann, Rockford’s director of sales, said, “Our goal is clear: to help Biodex sell more equipment by providing simple, yet powerful financing tools for them to offer their customers.”

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Barbara Marsh covers health care for The Times. She can be reached at (714) 966-7762 and at barbara.marsh@latimes.com