AD RATINGS

Burger King was the top advertiser the morning of Saturday, Jan. 10, airing 47 commercials in network programming. The leading advertisers that morning, a time period dominated by children’s shows.

*--*

Brand/product Household rating* Ads shown Burger King restaurants 78.4 47 Trimark Pictures’ “Star Kid” movie 56.2 25 McDonald’s restaurants 31.6 17 Mattel’s Barbie doll 28.7 15 Post Honeycomb cereal 25.5 13 Quaker Oats Cap’n Crunch cereal 23.0 13 Reese’s Peanut Butter Cups 20.7 12 Nabisco Chips Ahoy cookies 20.5 14 Campbell’s Franco-American pasta 16.5 10 Discovery Zone centers 15.5 8

*--*

*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research Monitor-Plus service