More Super Bowl Ads Should Be Captioned

It would have been nice if all those big-ticket companies that spent millions of dollars on Super Bowl ads would have spent a few dollars more to have their innovative commercials captioned. That way, 28 million people with hearing difficulties could have understood them.

Well, it’s really their loss--28 million potential customers gone with the wind.

Lisa Schwartz, Hard of Hearing Advisory Council, Westlake Village

Editor’s note: In January, broadcasters began an eight-year phase-in of captioning for new programs. The Federal Communications Commission does not require advertisers to caption commercials.

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I read your advertising segment as to which ads were most entertaining or most annoying during the Super Bowl. I found it very interesting that our top ad agency creative directors had varying opinions. It seems that Norma Orci’s comments were a bit negative, but when your clients are from the health and insurance industry, then life remains a bit serious.

I found this segment on advertising a lot of fun and since you asked, my votes go to the Bud lizards and the Tabasco mosquito.

Tom Fotie, Burbank