Cold Cash

What networks paid to televise Winter Olympics:

* In 1960 CBS paid equivalent of $3,300 per hour.

* In 1964 ABC paid $35,000 per TV hour.

* In 1968 ABC paid $92,600 per TV hour.

* In 1972 NBC paid $173,000 per TV hour.

* In 1976 ABC paid $227,300 per TV hour.

* In 1980 ABC paid $292,500 per TV hour.

* In 1984 ABC paid $1.5 million per TV hour.

* In 1988 ABC paid $3.3 million per TV hour.

* In 1992 CBS paid $2.1 million per TV hour.

* In 1994 CBS paid $2.5 million per TV hour.

* In 1998 CBS paid $2.9 million per TV hour.

Source: World Features Syndicate