Ad Ratings

Kimberly-Clark’s Huggies diapers ran 37 commercials during daytime broadcast television for the week ending Jan. 25, making it the largest daytime advertiser that week. The top 10 daytime advertisers for that period:

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Brand/product Household rating* Ads shown Kimberly-Clark Huggies 139.7 37 Dial soap 105.8 21 Advil pain reliever 90.9 20 Tavist D decongestant 87.0 19 Skippy peanut butter 84.4 16 Tylenol sinus medication 81.3 20 Alka-Seltzer Plus cold remedy 80.1 22 Advil cold and sinus remedy 78.1 17 Tylenol flu remedy 77.5 18 Cover Girl makeup 74.2 17

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* Each rating point represents 980,000 TV homes

Source: Nielsen Media Research Monitor-Plus Service