Flowering Profits

California growers, who raise 65% of the nation’s cut flowers, have a lot riding on the Valentine’s holiday. The top five cut-flower-growing states:

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State Percentage of cut-flower market California 65% Florida 6 Colorado 4 Hawaii 3 New Jersey 3

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Holiday Flower/Plant Sales*

Christmas/Hanukkah: 28%

Mother’s Day: 25%

Easter/Passover: 21%

Valentine’s Day: 17%

Thanksgiving: 3%

Other: 6%

* Includes fresh, cut flowers, flowering houseplants, green plants and bedding and garden plants.

Source: American Floral Endowment Consumer Tracking Study, September 1996-August 1997.