TV Ratings Remain a Little Behind Pace
Yet another day of bad weather delivered another night of low ratings for CBS.
The network, hurt again by the postponement of the men’s downhill, got a 15.3 rating and a 24 share Wednesday night. That was 32.9% lower than the 22.8 from 1994 and 8.4% lower than the 16.7 from 1992.
Through Wednesday, CBS has a 16.3 rating, 33.2% lower than the 24.4 in Lillehammer and 14.7% lower than the 19.1 in Albertville.
The rating for CBS’ late-night show continues to struggle, a 1.9 rating and a 10 share Wednesday, compared to a 3.5 and 19 in 1994.
TNT got a 1.3 Wednesday afternoon, 18.8% off the 1.6 from 1994. Through three afternoons of coverage, TNT has a 1.2, 25% lower than Lillehammer.
A rating point for CBS represents 980,000 households, or 1% of the nation’s estimated 98 million TV homes. Share is the percentage of in-use televisions tuned to a given show.
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