Ad Ratings

McDonald’s restaurants had the strongest presence among advertisers on the Saturday morning television time slot on Dec. 13, with 19 commercials that delivered 71.3 ratings points. The top advertisers for that period:

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Brand/Product Household Rating* Ads shown McDonald’s restaurants 71.3 19 Burger King restaurants 60.5 21 Sony Playstation software 33.3 14 Volkswagen Passat 25.2 3 Wendy’s restaurants 25.2 3 DreamWorks’ “Mouse Hunt” film 24.3 11 Visa credit cards 20.1 3 Chef Boyardee pasta dinners 20.0 9 Mattel’s Barbie doll 19.6 15 Disney’s “George of the Jungle” video 18.6 9

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* Each rating point represents 980,000 TV homes

Source: Nielsen Media Research Monitor-Plus Service