Spotlight: Doughnut Chain Adds Pizazz to Its Dough

Winchell’s, attempting to jazz up its image, introduced two new “flavored-dough” doughnuts--Very Berry Blueberry Burst and Cocoa Cabana Banana Nut--which contain ingredients similar to those used in its blueberry and banana nut muffins. It’s one of several moves to bolster sales. The Santa Ana company is repainting aging stores and attempting to put outlets in airports and on college campuses. Privately held Winchell’s is also dabbling in dual-branding, selling doughnuts at Subway stores in Las Vegas.