TV Ratings Report
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.
Prime Time
Ratings for adults 18-49
NBC
Last week: 4.0
Season to date: 6.4
*
ABC
Last week: 3.3
Season to date: 4.6
*
Fox
Last week: 2.8
Season to date: 4.7
*
CBS
Last week: 2.7
Season to date: 4.0
*
WB
Last week: 1.3
Season to date: 1.5
*
TNT*
Last week: 1.0
Season to date” 0.9
*
UPN
Last week: 0.9
Season to date: 1.5
*
*Highest-rated cable channel last week
Size of group: 123,490,000
Early Morning
Ratings for adults 25-54
*--*
Last Season Network week to date NBC (Today) 2.3 2.7 ABC (Good Morning) 1.2 1.6 CBS (This Morning) 0.9 1.1
*--*
Size of group: 115,950,000
Late Night
Ratings for adults 18-49
*--*
Last Season Network week to date NBC (Leno) 2.6 2.7 CBS (Letterman) 1.7 1.9 ABC (Nightline/ Politically Incorrect) 1.4 1.5
*--*
Size of group: 123,490,000
Daytime
Ratings for women 18-49
*--*
Last Season Network week to date ABC 2.7 2.8 CBS 2.5 2.6 NBC 1.9 2.2
*--*
Size of group: 62,500,000
Saturday Morning
Ratings for children 2-11
*--*
Last Season Network week to date ABC 2.3 3.5 Fox 2.2 3.3 WB 1.5 2.0 CBS 0.6 0.6
*--*
Size of group: 39,190,000
Note: Each rating point equals 1% of group.
Sources: Nielsen Media Research, networks
