Ad Ratings

McDonald’s ran 104 commercials in prime-time television broadcasts in Los Angeles during the week ended July 5, for a total of 578.1 rating points, more than other prime-time advertisers. The most-watched prime-time advertisers that week:

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Brand/Product Household rating* Ads shown McDonald’s fast food 578.1 104 Burger King fast food 570.4 112 Dodge truck and auto 351.3 79 Blockbuster videos 267.4 52 Sears department stores 213.4 41 Saturn autos 211.6 31 Nissan autos and trucks 208.3 47 Levi’s jeans 201.0 30 AT&T; telephone services 190.1 35 Payless shoe 188.9 28

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*Each rating point represents 50,092 TV homes.

Source: Nielsen Media Research, Monitor-Plus service