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Technology and the Internet

Web Ads Up Sharply Over Previous Year

By KAREN KAPLAN
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Internet advertising in the first quarter of 1998 totaled $351.3 million, a 271% increase over the first quarter of 1997, according to a report released last week by the Internet Advertising Bureau. That brings the number of consecutive quarters with revenue growth to eight.

Computer and consumer-related advertising combined for 52% of all online ads, followed by telecommunications (14%), financial services (13%) and new media (10%). The report, which includes online advertising revenues from Web sites, online services and e-mail providers, was conducted by Coopers & Lybrand’s new-media group.

Technology and the InternetBusiness
Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

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