What Color Is Your Pathfinder?
Americans prefer trucks and cars in green or white shades, according to DuPont Automotive’s 46th annual survey of vehicle color popularity. The most popular colors for full- and intermediate-size cars and trucks, vans and sport-utility vehicles in 1997:
Full-and intermediate-size cars
Color: % of the market
Medium/dark green: 17.5%
White: 17.0%
Light brown: 14.4%
Black: 8.0%
Medium red: 7.4%
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Trucks/vans/sport-utility vehicles
Color: % of the market
White: 23.2%
Medium/dark green: 18.5%
Black: 11.2%
Bright red: 7.6%
Medium red: 7.5%
Source: DuPont Automotive