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What Color Is Your Pathfinder?

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Americans prefer trucks and cars in green or white shades, according to DuPont Automotive’s 46th annual survey of vehicle color popularity. The most popular colors for full- and intermediate-size cars and trucks, vans and sport-utility vehicles in 1997:

Full-and intermediate-size cars

Color: % of the market

Medium/dark green: 17.5%

White: 17.0%

Light brown: 14.4%

Black: 8.0%

Medium red: 7.4%

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Trucks/vans/sport-utility vehicles

Color: % of the market

White: 23.2%

Medium/dark green: 18.5%

Black: 11.2%

Bright red: 7.6%

Medium red: 7.5%

Source: DuPont Automotive

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