Hilfiger Teaming Up With Arnell Group
A Times Staff Writer
Tommy Hilfiger USA has entered into a relationship with Arnell Group Brand Consulting to develop advertising and marketing concepts. “What attracted me to [the] Peter Arnell group was our compatibility not only in business, but in thinking creatively,” Hilfiger said. “Their creativity and innovative methods extend beyond advertising. They are not afraid of taking risks, and this is very much in keeping with my philosophy.” The Arnell Group will work in conjunction with Hilfiger’s media agency, PGR Media.