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A consumer’s guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, played, heard, observed, worn, viewed, dialed or downloaded, it’s in play here.

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What: “Fantasy Baseball Weekly”

Where: Fox Sports West

When: Fridays, 4:30 p.m.

Attention baseball fantasy geeks, here’s a show for you. And a web site too, at: www.fantasysportshq.com. This show, produced by Prime Sports Interactive, is in its fourth season, and the first show of the year aired on Fox Sports Net affiliates, which include Fox Sports West, on March 10. The host is Jim Knox and regular guests include John Kruk and Yogi Berra, along with resident fantasy expert Brady Tinker.

As Yogi so succinctly says, “You can observe a lot by just watchin’ ‘Fantasy Baseball Weekly.’ ” He also says, “I think fantasy baseball is great. It gives the people something to do at the office.” Beats working, huh Yogi?

There are an estimated 4 million fantasy baseball fans, and Prime Sports Interactive provides all kinds of services.

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If you miss the show, you can go to the web site and download the latest segment, provided you have the Real Player, which is available free for download from the AudioNet site at https://www.audionet.com. This way, you can watch the show and play the game simultaneously.

It’s easy to make fun of fantasy geeks, but these people take it seriously. Yes, for some, it really is a fantasy world, complete with TV show and web site.

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