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Networks sell advertising time based principally on...

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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues, though profitability varies based on programming costs and other factors.

Prime Time: Ratings for adults 18-49

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Network Last week Season to date NBC 5.9 6.7 Fox 4.7 5.1 ABC 4.6 5.0 CBS 4.2 4.4 WB 1.8 1.6 UPN 1.2 1.7 USA* 1.2 0.9

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Size of group: 123,490,000

* Highest-rated cable channel last week

Early Morning: Ratings for adults 25-54

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Network This week Season to date NBC (Today) 2.8 2.7 ABC (Good Morning) 1.6 1.7 CBS (This Morning) 1.1 1.1

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Size of group: 115,950,000

Daytime: Ratings for women 18-49 *--*

Network This week Season to date ABC 2.9 2.9 CBS 2.6 2.7 NBC 2.2 2.3

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Size of group: 62,500,000

Late Night: Ratings for adults 18-49

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Network This week Season to date NBC (Leno) 2.8 2.8 ABC (Nightline/Politically Incorrect) 1.6 1.6 CBS (Letterman) 1.6 2.0

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Size of group: 123,490,000

Saturday Morning: Ratings for children 2-11

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Network This week Season to date ABC 4.1 3.6 Fox 3.3 3.7 WB 2.0 2.2 CBS 0.5 0.6

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Size of group: 38,190,000

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks

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