Know What We Mean, Vern?

Can you match the slogan with the product? Here’s a quiz to test your branding ability. The first three are taken from ads of the 1970s and 1980s, when slogans tended to be instantly identifiable aspects of mainstream culture. The second three are examples from the stylized, less straightforward ads of today.

Then

1. “You Deserve a Break Today”

2. “Sometimes You Feel Like a Nut . . .”

3. “A Little Dab’ll Do Ya”

Now

4. “Solutions for a Small Planet”

5. “Everyday”

6. “Life Is a Sport”

Answers: 1. McDonald’s 2. Almond Joy 3. Brylcreem 4. IBM 5. Toyota 6. Gatorade.